To celebrate Easter we created an interactive webpage experience for customers to crack, shake or tap to reveal their offer. A digital surprise for everyone.
I used stock shots for the assets; the sandy beach, spade and eggs. The clouds placed on the gradient backdrop were from a brush library with some manipulation so they sat seamlessly on the background.
I worked closely with the front-end developer to get the offer placed onto the sign post, which we agreed would be best as a web safe font to ensure accessibility, and because the offers were being dynamically pulled in from a list of promotions.
To entice customers into playing, we sent a bespoke email to our database with a single CTA: Reveal your Deal. This took them to a landing page where the gamification came into its own.
Got any questions or a new project in mind? Drop me a line.
