Male cyclist cycling over a paper path, with the Big Ben behind him

Grab life by the handlebars

Integrated campaign

Digital display

Paid and organic social

Animation & motion

Beautifully crafted, full of intricate detail and a campaign I’m very proud of. The brief was to encourage more people to use the Santander Cycles as lockdown measures began to ease in the summer of 2021.

The background scenes were handcrafted from paper with the models and bikes shot separately to match the scale and perspective. Ten scenes were made in total, all based on places you could explore on a Santander bike in and around London.

This campaign was nominated for a Leisure, Travel and Tourism award by The Drum Roses.

Behind the scenes

Behind the scenes craft of all the paper streets, lamp posts and red phone box
Behind the scenes of the photographer capturing the miniature paper street
A male stood still, holding the bicycle with the paper miniature Shard in the background
Female cyclist cycling with a paper background of Spitalfields market in London
Female cyclist cycling with the miniature paper background of the Thames in London

Digital display

Using Photoshop’s timeline feature, I built the background animations, which were then supplied to the media agency, who pieced all the assets together. The copy was pulled in dynamically from a matrix to align with target audience groups and track conversion.

Behind the scenes, visual of the animation sequence for the digital display
In-situ visuals of the digital display banners created for the campaign
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Get in touch

Got any questions or a new project in mind? Drop me a line.

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