Stagecoach Solutions is a division of the business services that offers personalised transportation solutions for b2b customers; festivals, education, rail replacement, corporate tickets, there was no off-the-shelf-package here, each service is specially tailored to fit the client’s requirements.
They need to update their existing web experience to guide organic traffic and convert them into making an enquiry.
There also was a prospective audience to consider. Most of the time the business is out tendering for clients, so having a digital presence that’s not only bang on brand, but showcases their success stories would reinforce their reputation.
A creative team developed the aperture device in their logo, morphing through various scenes such as classrooms, gigs, office environments and the device itself mimicking the look and feel of a bus.
The brand colour palette was expanded to allow for more softer, pastel tones. A key part of the brief was to ensure the updates would be web accessible and responsive.
We also worked closely with their development team who needed UX and UI support, in-order to prototype up and test the updates from their current roadmap.
Including existing clients in the form of a logo strip on the homepage offered both validation and reassurance.
I requested simpler apertures that would work across mobile, as the detailed ones would be so small the user wouldn’t appreciate the visual intricacy. We took the standard aperture and put the key characters in front, so the user would see them in the hero when clicking to that page.
Stagecoach already had two design styles of iconography from their guidelines. We created a rule to only use one style type which complemented the aperture creative, and limited the amount of styles the user would see.
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