Where does your mind go when you think of summer? All-inclusive luxury? A two-week beach holiday? That’s not where a Craghopper customer goes. And that’s why they’re our kind of people.
Doing the usual is just not what they do, especially when it comes to travelling. They want experiences that go beyond, and they demand gear that goes beyond average protection and comfort. Our technologically advanced clothing allows them to experience unique places full of beauty and surprise that will stay with them forever.
This work formed part of a wider collateral rollout plan. The immersive and interactive website I created was inspired by the breathtaking beauty of nature and the memories they can make.
Worth noting that this campaign was for spring/summer 2020. And as I’m sure you’ve guessed, due to a worldwide pandemic, it didn’t go live. It’s still a digital product I’m proud of and want to share.
Users were encouraged to expand each panel, which included background moving imagery. Once expanded, we directed the users’ attention to the product using hotspot technology.
This would transition and display the top-tier product details, and the detail most important to our customer. Weight, foldable size, technology included within the material and a CTA inviting them to find out more. From here, we could very easily push users off to the existing PDP templates and convert from there.
Got any questions or a new project in mind? Drop me a line.
