I worked closely with our strategy team on various campaigns for The Co-operative Bank including mobile migration switches for their existing iOS and Android users, support on the website and developing their digital brand guidelines
I’ve also worked on many campaigns including conversion, retention and information communications for the business banking community.
Working in collaboration with our client and their in-house development team, we designed The Business Exchange hub for SMEs. Users could access articles, thought leadership blogs and other content, including the bank’s values and ethics.
Our digital work went well beyond the website. I took ownership of their email output, rebuilding the existing trigger activity such as setting up a new current account. We also worked on campaigns for business banking, current account switching, mobile app migration and making the most of your account.
Working with the lead designer responsible for developing the bank’s new brand, I designed the email components while building the design system, and GUI library for the digital designers to use.
Working on the bank from the outset and working directly with the lead designer really helped me structure the guidelines and informed my decision-making. From the responsiveness of the brand’s ‘atom’ device and colour accessibility, to icon sizing and font choice across all email clients.
Got any questions or a new project in mind? Drop me a line.
